Collaboration and Co-creation New Platforms for Marketing and Innovation /
Praise for Collaboration and Co-Creation “In today’s customer-empowered world, collaboration and co-creation competencies are critical to the future growth of a company…Gaurav Bhalla offers a concrete framework and specific examples that managers can use to implement value co-creation programs with...
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| 主要作者: | |
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| 企业作者: | |
| 格式: | 电子 电子书 |
| 语言: | English |
| 出版: |
New York, NY :
Springer New York : Imprint: Springer,
2011.
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| 版: | 1st ed. 2011. |
| 主题: | |
| 在线阅读: | https://doi.org/10.1007/978-1-4419-7082-4 |
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