Electronic Commerce A Managerial and Social Networks Perspective /

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts...

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Auteurs principaux: Turban, Efraim. (Auteur, http://id.loc.gov/vocabulary/relators/aut), King, David. (http://id.loc.gov/vocabulary/relators/aut), Lee, Jae Kyu. (http://id.loc.gov/vocabulary/relators/aut), Liang, Ting-Peng. (http://id.loc.gov/vocabulary/relators/aut), Turban, Deborrah C. (http://id.loc.gov/vocabulary/relators/aut)
Collectivité auteur: SpringerLink (Online service)
Format: Électronique eBook
Langue:English
Publié: Cham : Springer International Publishing : Imprint: Springer, 2015.
Édition:8th ed. 2015.
Collection:Springer Texts in Business and Economics,
Sujets:
Accès en ligne:https://doi.org/10.1007/978-3-319-10091-3
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