صورة الغلاف

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

وصف كامل

محفوظ في:
التفاصيل البيبلوغرافية
مؤلف مشترك: SpringerLink (Online service)
مؤلفون آخرون: Rogers III, John C. (المحرر, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (المحرر, http://id.loc.gov/vocabulary/relators/edt)
التنسيق: الكتروني كتاب الكتروني
اللغة:English
منشور في: Cham : Springer International Publishing : Imprint: Springer, 2015.
الطبعة:1st ed. 2015.
سلاسل:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
الموضوعات:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
الوصول للمادة أونلاين:https://doi.org/10.1007/978-3-319-16937-8
الوسوم: إضافة وسم
لا توجد وسوم, كن أول من يضع وسما على هذه التسجيلة!
جدول المحتويات:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

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