Obálka

Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

Celý popis

Uloženo v:
Podrobná bibliografie
Korporativní autor: SpringerLink (Online service)
Další autoři: Rogers III, John C. (Editor, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: Cham : Springer International Publishing : Imprint: Springer, 2015.
Vydání:1st ed. 2015.
Edice:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Témata:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
On-line přístup:https://doi.org/10.1007/978-3-319-16937-8
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Obsah:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

Podobné jednotky