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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Rogers III, John C. (Editor, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:https://doi.org/10.1007/978-3-319-16937-8
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Table of Contents:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

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