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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

詳細記述

保存先:
書誌詳細
団体著者: SpringerLink (Online service)
その他の著者: Rogers III, John C. (編集者, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (編集者, http://id.loc.gov/vocabulary/relators/edt)
フォーマット: 電子媒体 eBook
言語:English
出版事項: Cham : Springer International Publishing : Imprint: Springer, 2015.
版:1st ed. 2015.
シリーズ:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
主題:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
オンライン･アクセス:https://doi.org/10.1007/978-3-319-16937-8
タグ: タグ追加
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目次:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

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