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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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Opis bibliograficzny
Korporacja: SpringerLink (Online service)
Kolejni autorzy: Rogers III, John C. (Redaktor, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (Redaktor, http://id.loc.gov/vocabulary/relators/edt)
Format: Elektroniczne E-book
Język:English
Wydane: Cham : Springer International Publishing : Imprint: Springer, 2015.
Wydanie:1st ed. 2015.
Seria:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Hasła przedmiotowe:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Dostęp online:https://doi.org/10.1007/978-3-319-16937-8
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Spis treści:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

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