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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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Соавтор: SpringerLink (Online service)
Другие авторы: Rogers III, John C. (Редактор, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (Редактор, http://id.loc.gov/vocabulary/relators/edt)
Формат: Электронный ресурс eКнига
Язык:English
Опубликовано: Cham : Springer International Publishing : Imprint: Springer, 2015.
Редактирование:1st ed. 2015.
Серии:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Предметы:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Online-ссылка:https://doi.org/10.1007/978-3-319-16937-8
Метки: Добавить метку
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Оглавление:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

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