Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...
Đã lưu trong:
| Tác giả của công ty: | |
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| Tác giả khác: | , |
| Định dạng: | Điện tử eBook |
| Ngôn ngữ: | English |
| Được phát hành: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Phiên bản: | 1st ed. 2015. |
| Loạt: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Những chủ đề: | |
| Truy cập trực tuyến: | https://doi.org/10.1007/978-3-319-16937-8 |
| Các nhãn: |
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Mục lục:
- Foreword
- Preface
- Channels of Distribution
- Comparative Marketing
- Consumer Behavior
- Futurism in Marketing
- Health Services Marketing
- Industrial Marketing
- International Marketing
- Marketing Education
- Marketing History and Theory
- Marketing in The Third World Countries
- Marketing Management
- Non-Profit
- Research
- Society
- Physical Distribution/Logistics
- Promotions
- Policy
- Quantitative Marketing
- Tourism
- Research in Progress.