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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

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书目详细资料
企业作者: SpringerLink (Online service)
其他作者: Rogers III, John C. (Editor, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (Editor, http://id.loc.gov/vocabulary/relators/edt)
格式: 电子 电子书
语言:English
出版: Cham : Springer International Publishing : Imprint: Springer, 2015.
版:1st ed. 2015.
丛编:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
主题:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
在线阅读:https://doi.org/10.1007/978-3-319-16937-8
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书本目录:
  • Foreword
  • Preface
  • Channels of Distribution
  • Comparative Marketing
  • Consumer Behavior
  • Futurism in Marketing
  • Health Services Marketing
  • Industrial Marketing
  • International Marketing
  • Marketing Education
  • Marketing History and Theory
  • Marketing in The Third World Countries
  • Marketing Management
  • Non-Profit
  • Research
  • Society
  • Physical Distribution/Logistics
  • Promotions
  • Policy
  • Quantitative Marketing
  • Tourism
  • Research in Progress.

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