Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing edu...

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Detalhes bibliográficos
Autor Corporativo: SpringerLink (Online service)
Outros Autores: Hawes, Jon M. (Editor, http://id.loc.gov/vocabulary/relators/edt), Glisan, George B. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Formato: Recurso Electrónico livro electrónico
Idioma:English
Publicado em: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edição:1st ed. 2015.
Colecção:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Assuntos:
Acesso em linha:https://doi.org/10.1007/978-3-319-17052-7
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