Proceedings of the 1996 Multicultural Marketing Conference
This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion University in Virginia Beach, Virginia. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both...
Saved in:
| Corporate Author: | |
|---|---|
| Other Authors: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
|
| Edition: | 1st ed. 2015. |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-17395-5 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|