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Handbook of Media Branding

This comprehensive handbook critically addresses current issues and achievements in the field of media branding. By discussing media branding from different viewpoints, disciplines and research traditions, this book offers fresh perspectives and identifies areas of interest for further research. The...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Siegert, Gabriele. (Editor, http://id.loc.gov/vocabulary/relators/edt), Förster, Kati. (Editor, http://id.loc.gov/vocabulary/relators/edt), Chan-Olmsted, Sylvia M. (Editor, http://id.loc.gov/vocabulary/relators/edt), Ots, Mart. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Subjects:
Industrial management.
Marketing.
Journalism.
Mass media.
Communication.
Media Management.
Media Sociology.
Online Access:https://doi.org/10.1007/978-3-319-18236-0
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https://doi.org/10.1007/978-3-319-18236-0

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