Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities /
This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving qual...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2015.
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| Edition: | 1st ed. 2015. |
| Series: | Applying Quality of Life Research, Best Practices,
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| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-319-19869-9 |
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