TY  - GEN
TY  - GEN
T1  - Innovations in Social Marketing and Public Health Communication Improving the Quality of Life for Individuals and Communities
T2  - Applying Quality of Life Research, Best Practices,
A2  - Wymer, Walter.
A2  - Wymer, Walter.
LA  - English
PP  - Cham
PB  - Springer International Publishing : Imprint: Springer
YR  - 2015
ED  - 1st ed. 2015.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-3-319-19869-9
AB  - This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving quality of life. It includes literature reviews, conceptual research and empirical studies on social marketing communications, models to understand individual’s risky behaviors, and how to improve social interventions. The second part emphasizes applied research, consisting of best practices, applied experiments, and case studies on social marketing innovative practices with implications for quality of life.
OP  - 389
CN  - HN25
SN  - 9783319198699
KW  - Quality of life.
KW  - Marketing.
KW  - Medical research.
KW  - Quality of Life Research.
ER  -