TY  - GEN
TY  - GEN
T1  - Start-up A Practical Guide to Starting and Running a New Business
A1  - Harris, Tom.
LA  - English
PP  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg : Imprint: Springer
YR  - 2006
ED  - 1st ed. 2006.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-3-540-32982-4
AB  - So your dream is to start your own business. But how do you know if it will work and how do you make it a reality? Start-up is a user guide for aspiring entrepreneurs and provides expert advice and guidance on every aspect of launching a new business. It will be of particular value if you are an academic wishing to exploit the commercial value of a new technology or business solution through the creation of a new company. Step-by-step, this inspiring and highly readable book covers how to evaluate the strength of your business idea, how to protect your invention, what legal steps and responsibilities are involved in forming a company, how to position your products in the market, how to create a business plan and raise finance. The case studies, practical exercises and tips in this book will help to demystify the process of starting a new business, give you the confidence to do it and greatly increase your chances of realising your dream.
OP  - 165
CN  - HB615
SN  - 9783540329824
KW  - Entrepreneurship.
KW  - Engineering—Vocational guidance.
KW  - Computers.
KW  - Management.
KW  - Marketing.
KW  - Job Careers in Science and Engineering.
KW  - The Computing Profession.
ER  -