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Leading Pharmaceutical Innovation Trends and Drivers for Growth in the Pharmaceutical Industry /

Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business pra...

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Bibliographic Details
Main Authors: Gassmann, Oliver. (Author, http://id.loc.gov/vocabulary/relators/aut), Reepmeyer, Gerrit. (http://id.loc.gov/vocabulary/relators/aut), von Zedtwitz, Maximilian. (http://id.loc.gov/vocabulary/relators/aut)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2008.
Edition:2nd ed. 2008.
Subjects:
Management.
Industrial management.
Economic policy.
Public health.
Pharmacy.
Innovation/Technology Management.
R & D/Technology Policy.
Public Health.
Online Access:https://doi.org/10.1007/978-3-540-77636-9
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https://doi.org/10.1007/978-3-540-77636-9

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