TY  - GEN
TY  - GEN
T1  - Collaboration in the Australian and Chinese Mobile Telecommunication Markets
A1  - Zhang, Yu (Aimee).
LA  - English
PP  - Berlin, Heidelberg
PB  - Springer Berlin Heidelberg : Imprint: Springer
YR  - 2014
ED  - 1st ed. 2014.
UL  - http://discoverylib.upm.edu.my/discovery/Record/978-3-642-40151-0
AB  - A major objective of this book is to identify the key determinants of successful inter-firm collaborations in the telecommunications industry in Australia and China, utilizing both qualitative and quantitative research methods as complementary methodologies. The findings will provide essential information and suggestions for businesses, researchers and policy makers and shed light on how to concretely improve the performance of business collaborations. Inter-firm collaboration has become increasingly important in the global economy, as firms now rely on collaborations to access new resources, new technologies, skills, the latest market information, new markets and knowledge, to accelerate innovation, to reduce costs, and to overcome government policy barriers.
OP  - 256
CN  - HD62.4-62.45
SN  - 9783642401510
KW  - International business enterprises.
KW  - Market research.
KW  - Cultural studies.
KW  - International Business.
KW  - Market Research/Competitive Intelligence.
KW  - Cultural Studies.
ER  -