European Retail Research 2012, Volume 26, Issue II /
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...
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| Natura: | Elettronico eBook |
| Lingua: | English |
| Pubblicazione: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2013.
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| Edizione: | 1st ed. 2013. |
| Soggetti: | |
| Accesso online: | https://doi.org/10.1007/978-3-658-00717-1 |
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Sommario:
- Brand-Driven Leadership in Retailing
- Store Environment
- Trade Promotion
- Word of Mouth and Customer Satisfaction
- Country Reports Lithunia and Sweden.