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European Retail Research 2012, Volume 26, Issue II /

The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer b...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Institutionell upphovsman: SpringerLink (Online service)
Övriga upphovsmän: Schramm-Klein, Hanna. (Utgivare, redaktör, sammanställare, http://id.loc.gov/vocabulary/relators/edt)
Materialtyp: Elektronisk E-bok
Språk:English
Publicerad: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Upplaga:1st ed. 2013.
Ämnen:
Sales management.
Sales/Distribution.
Länkar:https://doi.org/10.1007/978-3-658-00717-1
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Innehållsförteckning:
  • Brand-Driven Leadership in Retailing
  • Store Environment
  • Trade Promotion
  • Word of Mouth and Customer Satisfaction
  • Country Reports Lithunia and Sweden.

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