Imatge de la portada

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /

In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “D...

Descripció completa

Guardat en:
Dades bibliogràfiques
Autor principal: Backhaus, Klaus. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Autor corporatiu: SpringerLink (Online service)
Format: Electrònic eBook
Idioma:English
Publicat: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Edició:1st ed. 2013.
Matèries:
Marketing.
Business.
Management science.
Project management.
Business and Management, general.
Project Management.
Accés en línia:https://doi.org/10.1007/978-3-658-02444-4
Etiquetes: Afegir etiqueta
Sense etiquetes, Sigues el primer a etiquetar aquest registre!
Taula de continguts:
  • The Enlightenment
  • The Disillusionment
  • The Breakthrough.

Ítems similars