Delwedd Flaen

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /

In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “D...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Backhaus, Klaus. (Awdur, http://id.loc.gov/vocabulary/relators/aut)
Awdur Corfforaethol: SpringerLink (Online service)
Fformat: Electronig eLyfr
Iaith:English
Cyhoeddwyd: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Rhifyn:1st ed. 2013.
Pynciau:
Marketing.
Business.
Management science.
Project management.
Business and Management, general.
Project Management.
Mynediad Ar-lein:https://doi.org/10.1007/978-3-658-02444-4
Tagiau: Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
Tabl Cynhwysion:
  • The Enlightenment
  • The Disillusionment
  • The Breakthrough.

Eitemau Tebyg