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Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /

In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “D...

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Detalles Bibliográficos
Autor Principal: Backhaus, Klaus. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Lenguaje:English
Publicado: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2013.
Edición:1st ed. 2013.
Materias:
Marketing.
Business.
Management science.
Project management.
Business and Management, general.
Project Management.
Acceso en línea:https://doi.org/10.1007/978-3-658-02444-4
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Tabla de Contenidos:
  • The Enlightenment
  • The Disillusionment
  • The Breakthrough.

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