Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
In an amusing way Klaus Backhaus endeavours to explain how much of what is sold in practice under the guise of a pronounced market orientation is nothing more than the telling of a fairy tale. And so the story takes its course. Despite a perceived market orientation the German engineering company “D...
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| Formato: | Recurso Eletrônico livro eletrônico |
| Idioma: | English |
| Publicado em: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2013.
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| Edição: | 1st ed. 2013. |
| Assuntos: | |
| Acesso em linha: | https://doi.org/10.1007/978-3-658-02444-4 |
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Sumário:
- The Enlightenment
- The Disillusionment
- The Breakthrough.