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Tourist Destination Images and Local Culture Using the Example of the United Arab Emirates /

An authentic, unique and memorable destination image is of crucial importance to be competitive in the long-term. Verena Schwaighofer analyses the currently transferred image of the United Arab Emirates as a tourist destination and to what extent the traditional Arabian culture is integrated into th...

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Bibliografiska uppgifter
Huvudupphovsman: Schwaighofer, Verena. (Författare, medförfattare, http://id.loc.gov/vocabulary/relators/aut)
Institutionell upphovsman: SpringerLink (Online service)
Materialtyp: Elektronisk E-bok
Språk:English
Publicerad: Wiesbaden : Springer Fachmedien Wiesbaden : Imprint: Springer Gabler, 2014.
Upplaga:1st ed. 2014.
Serie:BestMasters,
Ämnen:
Marketing.
Management.
Industrial management.
Innovation/Technology Management.
Länkar:https://doi.org/10.1007/978-3-658-04521-0
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https://doi.org/10.1007/978-3-658-04521-0

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