Consumer Innovation at the Base of the Pyramid Emerging Patterns of User Innovation in a Resource-Scarce Setting /
Approximately one-third of the world’s population lives in poverty at the global Base of the economic Pyramid (BoP). Sarah Praceus quantitatively investigates patterns and characteristics of a large sample of innovations developed by people living at the BoP in India. Their differences and commonali...
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Springer Fachmedien Wiesbaden : Imprint: Springer Gabler,
2014.
|
| Edition: | 1st ed. 2014. |
| Series: | Forschungs-/Entwicklungs-/Innovations-Management
|
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-658-05105-1 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|