A Theory of Marketing Outline of a Social Systems Perspective /

Marketing has become one of the most influential forces in contemporary market economies. Yet despite ubiquitous empirical presence, uncountable textbook definitions, and sixty years of scholarly work, a coherent sociological understanding of this powerful concept is still amiss. Drawing on Luhmanni...

Tallennettuna:

Bibliografiset tiedot
Päätekijä:	Lüdicke, Marius. (Tekijä, http://id.loc.gov/vocabulary/relators/aut)
Yhteisötekijä:	SpringerLink (Online service)
Aineistotyyppi:	Elektroninen E-kirja
Kieli:	English
Julkaistu:	Wiesbaden : Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag, 2006.
Painos:	1st ed. 2006.
Aiheet:	Marketing.
Linkit:	https://doi.org/10.1007/978-3-8350-9131-3
Tagit:	Lisää tagi Ei tageja, Lisää ensimmäinen tagi!

Samankaltaisia teoksia

Creative Marketing An Extended Metaphor for Marketing in a New Age /
Tekijä: Fillis, I., et al.
Julkaistu: (2006)

Marketing Metaphors and Metamorphosis
Tekijä: Kitchen, P., et al.
Julkaistu: (2008)

Reverse Psychology Marketing The Death of Traditional Marketing and the Rise of the New “Pull” Game /
Tekijä: Sinha, I., et al.
Julkaistu: (2007)

Diversity in European Marketing Text and Cases /
Julkaistu: (2012)

Competition in Marketing Two Essays on the Impact of Information on Managerial Decisions and on Spatial Product Differentiation /
Tekijä: Magin, Vera., et al.
Julkaistu: (2006)

Effectiveness of Online Marketing Campaigns An Investigation into Online Multichannel and Search Engine Advertising /
Tekijä: Klapdor, Sebastian., et al.
Julkaistu: (2013)

Key Account Management in Business-to-Business Markets An Assessment of Its Economic Value /
Tekijä: Wengler, Stefan., et al.
Julkaistu: (2006)

The Effects of Cause-Related Marketing on Customers’ Attitudes and Buying Behavior
Tekijä: Steckstor, Denise., et al.
Julkaistu: (2012)

Luxury Marketing A Challenge for Theory and Practice /
Julkaistu: (2013)

The Idea Writers Copywriting in a New Media and Marketing Era /
Tekijä: Iezzi, T., et al.
Julkaistu: (2010)

Boundary-Spanning Marketing Organization A Theory and Insights from 31 Organization Theories /
Tekijä: Hult, G. Tomas M., et al.
Julkaistu: (2011)

Estimation of Willingness-to-Pay Theory, Measurement, Application /
Tekijä: Breidert, Christoph., et al.
Julkaistu: (2006)

Branded Component Strategies Ingredient Branding in B2B Markets /
Tekijä: Worm, Stefan., et al.
Julkaistu: (2012)

Retail Internationalization Analysis of Market Entry Modes, Format Transfer and Coordination of Retail Activities /
Tekijä: Elsner, Stefan., et al.
Julkaistu: (2014)

Brand Communities for Fast Moving Consumer Goods An Empirical Study of Members‘ Behavior and the Economic Relevance for the Marketer /
Tekijä: Meister, Sandra., et al.
Julkaistu: (2012)

Advances in Advertising Research (Vol. 2) Breaking New Ground in Theory and Practice /
Julkaistu: (2011)

User-Generated Content and its Impact on Branding How Users and Communities Create and Manage Brands in Social Media /
Tekijä: Dennhardt, Severin., et al.
Julkaistu: (2014)

Cruise Management Information and Decision Support Systems /
Julkaistu: (2012)

Managing Corporate Brands A new approach to corporate communication /
Tekijä: Ormeno, Marcos., et al.
Julkaistu: (2007)

The Mindful Marketer How to Stay Present and Profitable in a Data-Driven World /
Tekijä: Nirell, Lisa., et al.
Julkaistu: (2014)

Remote Service Technology Perception and its Impact on Customer-Provider Relationships An Empirical Exploratory Study in a B-to-B-setting /
Tekijä: Paluch, Stefanie., et al.
Julkaistu: (2012)

Third Party Product Reviews and Consumer Behaviour A Dichotomous Measuring via Rasch, Paired Comparison and Graphical Chain Models /
Tekijä: Ziniel, Wolfgang., et al.
Julkaistu: (2013)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Julkaistu: (2012)

The Quintessence of Marketing What You Really Need to Know to Manage Your Marketing Activities /
Tekijä: Bickhoff, Nils., et al.
Julkaistu: (2014)

International Direct Marketing Principles, Best Practices, Marketing Facts /
Julkaistu: (2007)

International Advertising and Communication Current Insights and Empirical Findings /
Julkaistu: (2006)

Customer Processes in Business-to-Business Service Transactions
Tekijä: Frauendorf, Janine., et al.
Julkaistu: (2006)

Understanding Consumer Choice
Tekijä: Foxall, G., et al.
Julkaistu: (2005)

Advances in Advertising Research (Vol. III) Current Insights and Future Trends /
Julkaistu: (2012)

Luxury Fashion Branding Trends, Tactics, Techniques /
Tekijä: Okonkwo, U., et al.
Julkaistu: (2007)

Sales Negotiations in Professional Service Firms An Exploratory Study on Agenda Setting and Issue Management /
Tekijä: Prat, Mireia., et al.
Julkaistu: (2014)

Storytelling Branding in Practice /
Tekijä: Fog, Klaus., et al.
Julkaistu: (2010)

The Visionary Package
Tekijä: Meyers, Herbert M., et al.
Julkaistu: (2005)

Ethics in Consumer Choice An Empirical Analysis based on the Example of Coffee /
Tekijä: Langen, Nina., et al.
Julkaistu: (2013)

International Corporate Brand Management Evaluating Standardized Corporate Branding Across Countries /
Tekijä: Meierer, Markus., et al.
Julkaistu: (2011)

E-Services Opportunities and Threats - Journal of Value Chain Management, Vol. 1, No. 1/2 (Special Issue) /
Julkaistu: (2007)

Retail Internationalization in Emerging Countries The Positioning of Global Retail Brands in China /
Tekijä: Pennemann, Karin., et al.
Julkaistu: (2013)

Understanding Proactive Customer Orientation Construct Development and Managerial Implications /
Tekijä: Herhausen, Dennis., et al.
Julkaistu: (2011)

Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising /
Julkaistu: (2013)

Internal Brand Management in an International Context
Tekijä: Ravens, Christina., et al.
Julkaistu: (2014)