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Managing Digital Enterprise Ten Essential Topics /

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: •...

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Detalles Bibliográficos
Autor Principal: Xu, Jun. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Autor Corporativo: SpringerLink (Online service)
Formato: Electrónico eBook
Lenguaje:English
Publicado: Paris : Atlantis Press : Imprint: Atlantis Press, 2014.
Edición:1st ed. 2014.
Materias:
Management.
Industrial management.
Information technology.
Business—Data processing.
Organization.
Planning.
Leadership.
Entrepreneurship.
Innovation/Technology Management.
IT in Business.
Business Strategy/Leadership.
Acceso en línea:https://doi.org/10.2991/978-94-6239-094-2
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Tabla de Contenidos:
  • Foundation of Digital Enterprise
  • Technology Foundation and Talent Management for Digital Enterprise
  • Digital Enterprise Strategy Planning and Implementation
  • B2C Digital Enterprise: E-tailing
  • E-Services
  • B2B Digital Enterprise and Supply Chain
  • Digital Platforms
  • Digital Marketing and Advertising
  • Digital Payment Systems
  • Mobile Enterprise.

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