Managing Digital Enterprise Ten Essential Topics /

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: •...

詳細記述

保存先:
書誌詳細
第一著者: Xu, Jun. (著者, http://id.loc.gov/vocabulary/relators/aut)
団体著者: SpringerLink (Online service)
フォーマット: 電子媒体 eBook
言語:English
出版事項: Paris : Atlantis Press : Imprint: Atlantis Press, 2014.
版:1st ed. 2014.
主題:
オンライン・アクセス:https://doi.org/10.2991/978-94-6239-094-2
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目次:
  • Foundation of Digital Enterprise
  • Technology Foundation and Talent Management for Digital Enterprise
  • Digital Enterprise Strategy Planning and Implementation
  • B2C Digital Enterprise: E-tailing
  • E-Services
  • B2B Digital Enterprise and Supply Chain
  • Digital Platforms
  • Digital Marketing and Advertising
  • Digital Payment Systems
  • Mobile Enterprise.