Managing Digital Enterprise Ten Essential Topics /

This book describes the setup of digital enterprises and how to manage them, focusing primarily on the important knowledge and essential understanding of digital enterprise management required by managers and decision makers in organizations. It covers ten essential knowledge areas of this field: •...

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書目詳細資料
主要作者: Xu, Jun. (Author, http://id.loc.gov/vocabulary/relators/aut)
企業作者: SpringerLink (Online service)
格式: 電子 電子書
語言:English
出版: Paris : Atlantis Press : Imprint: Atlantis Press, 2014.
版:1st ed. 2014.
主題:
在線閱讀:https://doi.org/10.2991/978-94-6239-094-2
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書本目錄:
  • Foundation of Digital Enterprise
  • Technology Foundation and Talent Management for Digital Enterprise
  • Digital Enterprise Strategy Planning and Implementation
  • B2C Digital Enterprise: E-tailing
  • E-Services
  • B2B Digital Enterprise and Supply Chain
  • Digital Platforms
  • Digital Marketing and Advertising
  • Digital Payment Systems
  • Mobile Enterprise.