Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...
שמור ב:
| מחברים אחרים: | , , , |
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| פורמט: | ספר אלקטרוני |
| שפה: | English |
| יצא לאור: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| סדרה: | Advances in public relations and communication management,
volume 3 |
| נושאים: | |
| גישה מקוונת: | https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183 |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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תוכן הענינים:
- Prelims
- Leadership, ethics and creativity
- Knowledge and collaboration for fostering creativity
- New creative approaches to public relations
- Index.