Omslagsbild

Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /

Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...

Full beskrivning

Sparad:
Bibliografiska uppgifter
Övriga upphovsmän: Roberts-Bowman, Sarah, 1965- (Utgivare, redaktör, sammanställare), Crookes, Adrian, (Utgivare, redaktör, sammanställare), Romenti, Stefania, (Utgivare, redaktör, sammanställare), Ihlen, Øyvind, (Utgivare, redaktör, sammanställare)
Materialtyp: E-bok
Språk:English
Publicerad: Bingley, U.K. : Emerald Publishing Limited, 2018.
Serie:Advances in public relations and communication management, volume 3
Ämnen:
Public relations.
Creative ability.
Business & Economics, Public Relations.
Länkar:https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183
Taggar: Lägg till en tagg
Inga taggar, Lägg till första taggen!
Innehållsförteckning:
  • Prelims
  • Leadership, ethics and creativity
  • Knowledge and collaboration for fostering creativity
  • New creative approaches to public relations
  • Index.

Liknande verk