Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...
Đã lưu trong:
| Tác giả khác: | , , , |
|---|---|
| Định dạng: | eBook |
| Ngôn ngữ: | English |
| Được phát hành: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
|
| Loạt: | Advances in public relations and communication management,
volume 3 |
| Những chủ đề: | |
| Truy cập trực tuyến: | https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183 |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
|
Mục lục:
- Prelims
- Leadership, ethics and creativity
- Knowledge and collaboration for fostering creativity
- New creative approaches to public relations
- Index.