Public relations and the power of creativity : strategic opportunities, innovation and critical challenges /
Creativity is the development and use of imagination to solve current challenges or create innovative ideas for the future. The complexity and challenges of the contemporary world arguably require increasing levels of creativity and innovation to manage the disruptive forces at work and build a pros...
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| 其他作者: | , , , |
|---|---|
| 格式: | 電子書 |
| 語言: | English |
| 出版: |
Bingley, U.K. :
Emerald Publishing Limited,
2018.
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| 叢編: | Advances in public relations and communication management,
volume 3 |
| 主題: | |
| 在線閱讀: | https://www.emerald.com/insight/publication/doi/10.1108/S2398-391420183 |
| 標簽: |
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書本目錄:
- Prelims
- Leadership, ethics and creativity
- Knowledge and collaboration for fostering creativity
- New creative approaches to public relations
- Index.