Consumer evaluation of brand extensions

Brand extension has become one of the most important topics in branding research in the 1990's. This study was conducted to obtain insights on how consumers evaluate a brand extension and form attitudes toward the brand extension. The theoretical framework used in the study was adopted from the...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Ning, Jessie Ting Ay
Fformat:	Thesis
Iaith:	English
Cyhoeddwyd:	2000
Mynediad Ar-lein:	http://ethesis.upm.edu.my/id/eprint/13653/1/t%20GSM%202000%2012%20%281900118379%29.pdf
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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