Consumer evaluation of brand extensions

Brand extension has become one of the most important topics in branding research in the 1990's. This study was conducted to obtain insights on how consumers evaluate a brand extension and form attitudes toward the brand extension. The theoretical framework used in the study was adopted from the...

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Detaylı Bibliyografya
Yazar:	Ning, Jessie Ting Ay
Materyal Türü:	Tez
Dil:	English
Baskı/Yayın Bilgisi:	2000
Online Erişim:	http://ethesis.upm.edu.my/id/eprint/13653/1/t%20GSM%202000%2012%20%281900118379%29.pdf
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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