Consumers preferences of green vehicles and influence of green innovation towards environmental issues in Malaysia
The use of the green concept in the automotive industry and its practice in supply chain management as an energy-efficient transport innovation, and to improve environmental performance in the automotive industry context have the potential to alleviate environmental issues. Currently, environment...
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| Autor Principal: | |
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| Formato: | Tesis |
| Lenguaje: | English |
| Publicado: |
2019
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| Acceso en línea: | http://ethesis.upm.edu.my/id/eprint/14180/1/FEP%202019%2020%20T.pdf |
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| Sumario: | The use of the green concept in the automotive industry and its practice in supply chain
management as an energy-efficient transport innovation, and to improve environmental
performance in the automotive industry context have the potential to alleviate
environmental issues. Currently, environmental degradation has affected everyone, in
which the poor have been more than ever before vulnerable to violent weather, floods,
and a changing climate condition. As such, the significance of green technology has
become a growing concern, especially in developing countries, because growth has come
at the expense of the environment. Therefore, the purpose of the present study is to
determine the effect and influence of greening the local automotive industry towards
solving environmental issues in Malaysia.
In order to achieve this purpose, this study intends to attain three distinct objectives. The
first objective is to investigate the willingness to pay (WTP) and preferences among
Malaysians in using green vehicles through the choice modelling (CM) and contingent
valuation method (CVM) that have been previously used to evaluate the willingness to
pay (WTP). The second objective of this study is to predict the customers’ intention to
purchase green vehicles, using an extended model of the theory of planned behaviour
(TPB). Meanwhile, the third objective of the present study is to examine the influence of
greening the suppliers through green innovation towards environmental performance and
competitive advantage among local manufacturers in the automotive industry.
In achieving these objectives, a sample of 433 respondents through face-to-face
interview and an online survey from 150 companies among Malaysian automotive
manufacturers was interviewed through an email of questionnaire about green vehicles
and green practices. The data were analysed using the Economic Valuation Method for the first objective while the Structural Equation Model (SEM) for both the second and
third objectives to verify the significance of the proposed relationship.
The result of this study for objective one shows that, Malaysians are willing to pay the
price increase in road tax by 6.49% maximum level for non-green vehicles, while the
highest marginal value of 36.03% from a range of drivers suggests otherwise where
people are concerned about their driving range, showing the preferences towards green
vehicles. The findings of the second objective on the other hand, show a significant
positive attitude of consumers towards the purchasing of green vehicles. It was also
discovered that subjective norm, perceived behavioural control and personal moral norm
are also positively influencing the purchase intention of humans, except for habit which
is found to be negatively influenced by the purchase intention. Further findings confirm
the appropriateness of the TPB model used in this study. Hence, this provides evidence
that the extended TPB model has a good explanatory power in predicting consumers’
intention to purchase green vehicles. For the third objective, the study found that
greening the supplier through green innovation contributes significantly to the
environmental performance while operational and environmental performances have a
major effect on the competitive edge of the companies.
This study casts light on one of the recent green urban management evaluation
mechanisms. The study concludes with the identification of green policy proposals for
improving the environmental performance and urban management. This research could
be considered as part of the initiatives and guidelines for other ASEAN countries and
that it could pave the way to identify appropriate policies to enhance the quality of green
city urban systems within the Malaysian context. |
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