Effect of social media engagement, corporate image and perceived value on tourist loyalty in hotel industry in Malaysia

Nurturing tourist loyalty is a top priority for Malaysian hotels in the contemporary competitive business environment. In recent years, tourist loyalty in the Malaysian hotel industry has declined which negatively impacted hotels’ occupancy rates and survival. For instance, according to a hotel surv...

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Hlavní autor:	Khan, Md. Ashraful Azam
Médium:	Diplomová práce
Jazyk:	English
Vydáno:	2022
On-line přístup:	http://ethesis.upm.edu.my/id/eprint/17643/1/SPE%202022%201%20UPM%20T.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

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