Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

Uloženo v:

Podrobná bibliografie
Hlavní autor:	Wong, Chee Hoo
Médium:	Diplomová práce
Jazyk:	English
Vydáno:	2012
On-line přístup:	http://ethesis.upm.edu.my/id/eprint/6613/1/GSM%202012%206.pdf
Tagy:	Přidat tag Žádné tagy, Buďte první, kdo otaguje tento záznam!

Podobné jednotky

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones
Autor: Wong, Chee Hoo
Vydáno: (2012)

Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones /
Autor: Wong, Chee Hoo.

Consumers' repurchase intention in online grocery shopping in Malaysia
Autor: Sulastri, Anis Shaira
Vydáno: (2017)

Consumers' repurchase intention in online grocery shopping in Malaysia
Autor: Sulastri, Anis Shaira
Vydáno: (2017)

Consumers’ repurchase intention in online grocery shopping in Malaysia /
Autor: Anis Shaira Sulastri.
Vydáno: (2017)

Managing brand equity : capitalizing on the value of a brand name /
Autor: Aaker, David A.
Vydáno: (1991)

Impact of functional/cognitive and emotional advertisements on image and repurchase intention
Autor: Chua, Bee Lia, a další
Vydáno: (2019)

Consumer-based brand equity of apparel brands as perceived by young consumers.
Autor: Wong, Foong Yee
Vydáno: (2012)

Relationship between acceptance of smartphones and its influence on users’ behavior among university’s students
Autor: Soo, Poh Lee
Vydáno: (2016)

Relationship between acceptance of smartphones and its influence on users’ behavior among university’s students
Autor: Soo, Poh Lee
Vydáno: (2016)

Relationship between acceptance of smartphones and its influence on users’ behavior among university’s students /
Autor: Soo, Poh Lee.
Vydáno: (2016)

A general structural equation model of the emotions and repurchase intention in modern retail
Autor: Simanjuntak, Megawati, a další
Vydáno: (2020)

Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia
Autor: Mohd Paiz, Nur Ain
Vydáno: (2021)

Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia
Autor: Mohd Paiz, Nur Ain
Vydáno: (2021)

Factors influencing mobile shoppers’ satisfaction and repurchase intention in mobile shopping in Malaysia /
Autor: Nur Ain Mohd Paiz,

Effect of stock price informativeness on timing of share repurchases
Autor: Chee, Chong Meng, a další
Vydáno: (2018)

Innovation Acceptance The Case of Advanced Driver-Assistance Systems /
Autor: Planing, Patrick., a další
Vydáno: (2014)

Effect of share price informativeness on share repurchases and share price efficiency
Autor: Chee, Chong Meng
Vydáno: (2020)

Effect of share price informativeness on share repurchases and share price efficiency
Autor: Chee, Chong Meng
Vydáno: (2020)

Effect of share price informativeness on share repurchases and share price efficiency /
Autor: Chee, Chong Meng,

Impact of brand experience and rebranding mix on brand equity of higher educational institutions in Malaysia /
Autor: Goi, Mei Teh.

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
Autor: Wong, Philip Pong Weng
Vydáno: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia
Autor: Wong, Philip Pong Weng
Vydáno: (2014)

Influences of customer-based brand equity and destination competitiveness on destination loyalty in Malaysia /
Autor: Wong, Philip Pong Weng.
Vydáno: (2014)

Bridging the Equity Gap for Innovative SMEs
Vydáno: (2008)

The antecedents of brand equity development on Malaysian interment service providers
Autor: Nikhashemi, Seyed Rajab, a další
Vydáno: (2013)

The roles of brand experience in forming loyalty intention
Autor: Lada, Suddin, a další
Vydáno: (2014)

Consumer-brand relationships : theory and practice /
Vydáno: (2012)

Universal Navigation on Smartphones
Autor: Karimi, Hassan A., a další
Vydáno: (2011)

Relationships between diffusion of innovation factors and acceptance of the 1Malaysia concept
Autor: Manan, Juliana
Vydáno: (2013)

Relationships between diffusion of innovation factors and acceptance of the 1Malaysia concept
Autor: Manan, Juliana
Vydáno: (2013)

Relationships between diffusion of innovation factors and acceptance of the 1Malaysia concept /
Autor: Juliana Manan.

Relationship between susceptibility to normative influence and purchase intention towards global brands in Nigeria
Autor: Anthony, Omaze Afamefuna, a další
Vydáno: (2016)

Consumer Brand Relationships Meaning, Measuring, Managing /
Vydáno: (2015)

Feasibility and acceptability of MyWarung©: a food poisoning prevention smartphone-apps during dining out
Autor: Zaujan, Nur Afifah Mursyida, a další
Vydáno: (2021)

The effects of share repurchase announcements on returns in the Malaysia stock market
Autor: Tze, San Ong, a další
Vydáno: (2018)

Halal Malaysia brand equity mishap: false recognition of brand mere recognition using implicit association test
Autor: Wan Ismail, Wan Rusni, a další
Vydáno: (2017)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
Autor: Mohammadi, Alireza
Vydáno: (2019)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia
Autor: Mohammadi, Alireza
Vydáno: (2019)

Intervening role of loyalty reward programs and E-word-of-mouth on smartphone brand loyalty in Malaysia /
Autor: Mohammadi, Alreza,