Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

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Détails bibliographiques
Auteur principal:	Wong, Chee Hoo
Format:	Thèse
Langue:	English
Publié:	2012
Accès en ligne:	http://ethesis.upm.edu.my/id/eprint/6613/1/GSM%202012%206.pdf
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