Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

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書誌詳細
第一著者:	Wong, Chee Hoo
フォーマット:	学位論文
言語:	English
出版事項:	2012
オンライン･アクセス:	http://ethesis.upm.edu.my/id/eprint/6613/1/GSM%202012%206.pdf
タグ:	タグ追加タグなし, このレコードへの初めてのタグを付けませんか!

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