Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

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Bibliografiska uppgifter
Huvudupphovsman:	Wong, Chee Hoo
Materialtyp:	Lärdomsprov
Språk:	English
Publicerad:	2012
Länkar:	http://ethesis.upm.edu.my/id/eprint/6613/1/GSM%202012%206.pdf
Taggar:	Lägg till en tagg Inga taggar, Lägg till första taggen!

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