Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

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Chi tiết về thư mục
Tác giả chính:	Wong, Chee Hoo
Định dạng:	Luận văn
Ngôn ngữ:	English
Được phát hành:	2012
Truy cập trực tuyến:	http://ethesis.upm.edu.my/id/eprint/6613/1/GSM%202012%206.pdf
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