Relationship of brand equity and innovation characteristics to acceptance and repurchase intention of smartphones

This study examined the major factors that contributed towards Acceptance and Repurchase Intention of smartphone among working executives in Malaysia. It too evaluates the direct and indirect effect of Acceptance on Repurchase Intention. In short, the main objective of this study was to examine the...

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书目详细资料
主要作者:	Wong, Chee Hoo
格式:	Thesis
语言:	English
出版:	2012
在线阅读:	http://ethesis.upm.edu.my/id/eprint/6613/1/GSM%202012%206.pdf
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