Factors influencing customer loyalty towards McDonald’s restaurant in Kuala Terengganu
Customer loyalty has become an important role in ensuring successful businesses in this highly competitive market. Thus, there is a need for McDonald’s management to creating loyal customers in order to maintain their sustainability in the market. The purpose of this study is to measure the relation...
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| Main Authors: | , |
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| Format: | Journal Contribution |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | http://agris.upm.edu.my:8080/dspace/handle/0/21318 |
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