An Exploratory Study on Factors Influencing University Students’ Intention to Patronize Food Trucks
Recognising the increase of food trucks as well as the failure rate of businesses in Malaysia, this study explores the patronization intention of university students towards food trucks. The results will contribute towards an increased understanding of the food truck business potential especially fo...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Journal Contribution |
| Language: | English |
| Published: |
2023
|
| Subjects: | |
| Online Access: | http://agris.upm.edu.my:8080/dspace/handle/0/22797 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|