Utilisation of communication technology in rural development works

This paper focusses on the pattern of media utilization by extension agents in Malaysia. Despite obvious and numerous advantages of small media, not much is known about their usage. Three studies were conducted to supplement the dearth of information on this matter. The first study was to take an in...

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Bibliographic Details
Main Authors: Musa Abu Hassan, Mohd Fadzilah Kamsah (Pertanian Malaysia Univ., Serdang, Selangor. Jabatan Pembangunan Komunikasi)
Format: Journal Contribution
Published: 2013
Online Access:http://agris.upm.edu.my:8080/dspace/handle/0/4276