The influence of corporate social responsibility on consumer purchasing behaviour

This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent var...

Fuld beskrivelse

Saved in:
Bibliografiske detaljer
Main Authors: Min, Yew Qi, Muhammad Arif, Afida Mastura
Format: Article
Udgivet: Human Resource Management Academic Research Society 2022
Tags: Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!