The influence of corporate social responsibility on consumer purchasing behaviour

This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent var...

Disgrifiad llawn

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Min, Yew Qi, Muhammad Arif, Afida Mastura
Fformat: Erthygl
Cyhoeddwyd: Human Resource Management Academic Research Society 2022
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