The influence of corporate social responsibility on consumer purchasing behaviour
This study was conducted to investigate the influence of corporate social responsibility (CSR) on consumer purchasing behaviour. The method of systematic sampling was used, and a total of 150 students participated as respondents. A five-point Likert scale were utilised to measure the independent var...
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| Những tác giả chính: | , |
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| Định dạng: | Bài viết |
| Được phát hành: |
Human Resource Management Academic Research Society
2022
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| Các nhãn: |
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